“This looks luxurious in comparison to some lighter tones that can sometimes feel washed out and dull.” It also adds life and vibrancy to the skin, adds Daniel. “Lots of people are looking for more depth and adding red, strawberry blonde, or golden blonde, which gives the hair a rich shine and reflection,” adds Mariah Joseph, a colorist at New York’s Suite Caroline. Strawberry and copper blonde are at the top of her request list. “People prefer to have less upkeep, not to mention the improvement in hair texture from not over-processing,” says Daniel. While people are still lightening up, many are gravitating to colors that don’t read high maintenance. “Isolation and extended time at home let us all reevaluate our beauty routines and what may or may not continue to serve us, both physically and economically,” adds Patti O’Gara, a colorist at The Blackstone’s Collective in New York’s East Village. Whatever I can do to feel like my strongest self informs how I behave.” And less blonde has been crucial for her process. “I want everything I do to give me time back but also make me feel sexy, confident and polished. “I am making under my style,” says Clarke of her new rooty, wheat blonde, courtesy of Abby Haliti at Julien Farel. Her recent de-blonding journey has been, she says, physical, but also emotional. Grace Clarke, founder of Grace Clarke Consulting, who splits her time between New York and France, spent years booking repeat appointments for foils or balayage to achieve her bright blonde. When salons reopened and people got back to their previously scheduled beauty programming, the appetite for super blonde had waned for many.
“The pandemic changed people’s ability to maintain heavily highlighted or ultra-blonde platinum hair color,” says Laurie Daniel, a colorist who specializes in blondes at New York’s Marie Robinson Salon. People are looking for more depth and adding shades red, strawberry blonde, or golden blonde.
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